It's simple, really. We work towards forging relationships with media sites and webmasters on behalf of our clients, and we communicate with our clients' customers on social media and via content in a way that gets them engaged, and shapes favorable brand perception.
Everyone has a site, a blog and social media profiles, but do you put them to good use though? If not, you're missing out on leads, clicks and customers. We'll work hand-in-hand with you to produce content that gets your prospective and existing customer engaged with your brand.
We create partnerships with both online media and webmasters on your behalf and help them cover stories about your brand. Our job is to work closely with you to tailor content with just the right spin for each and every online site and blog individually in order to establish your brand visibility.
Are you sure you know what the media and the journalists need and want? If not, we do. We'll find the right journalists and engage with them. We're the middleman that makes media relations run smoothly.
Many of the journalists who have been laid off are now bloggers. There are also hundreds of thousands of bloggers writing passionately about every subject under the sun. You can find the right bloggers and get to know them. If you do it well and provide them with excellent content that their readers will find interesting, they'll write about your brand. Blogger outreach is one of the areas where we've produced excellent results for our clients.
Simply creating a social profile and leaving it to be a ghost own doesn't work. You have to actively build a community of the right people and if you don't have the time to do that, put it in our capable hands. We'll work with you to create a community of engaged supporters of your brand on Facebook, Twitter, Pinterest and Google Plus.
Content has to be produced and it has to be distributed because that's how you communicate with your target audience. Every piece of content has to create visibility for your brand and engage your target audience. It's simple: if Google doesn't know your brand, nobody else will either.