Hi! We are mobile marketing nerds passionate about launching products and building up communities. We've gained our experience the hard way, working through every layer of the funnel and learning from practice - we've been through the good, the bad and the nasty. For us, scaling means finding the sweet spot where a great in-app experience meets market validation, though in reality this is rarely enough.

Victoria Dodeva

Victoria Dodeva

Vicky is a Digital and Apps Marketing Specialist and ACIM Chartered Marketer. Ever excited about the apps universe and an apps junkie herself, Vicky has been day-in day-out into creating and launching new apps, ASO, user acquisition, and all stuff inbound for the past 10+ years.

Before officially embarking on the quest for app success as an App Marketeer at HeadScratch, Vicky was a really busy marketing manager

What Inspire Us

"In order to create one contagious movement, you often have to create many small movements first."

- from The Tipping Point by Malcolm Gladwell